As the benefits of collagen supplementation become more widely known, it is important for consumers to understand what collagen is, the ever important role it plays in helping to restore and maintain youth, and how to ensure only the most superior grade collagen is being utilized.
To begin, a little background.
WHAT IS COLLAGEN?
Collagen is the primary structural protein of the body, playing a vital role in the formation and maintenance of our bones, tendons, ligaments, hair, nails, and skin.
All proteins are constructed from amino acid building blocks, the precise sequence of which dictates the structure and function of the protein. Collagen is unique among proteins in that it contains high quantities of the amino acids Glycine, Proline, and Hydroxyproline, and it is precisely these three amino acids which confer collagen with its unique structure and, ultimately, its function as the building block of our body's structure.
WHY SUPPLEMENT WITH COLLAGEN?
The bad news:
The aging process guarantees we slowly lose the ability to manufacture collagen efficiently, with various numbers tossed around suggesting that 1 - 2% of our collagen stores are lost each year beginning at age 30. Whatever the exact number, it is clear that as we lose the ability to replenish our collagen, our stores are depleted and the end result is many of the more common signs of aging, including saggy, wrinkly skin, stiff bones and joints, and brittle hair and nails.
The good news:
This age related decline can be slowed through the use of an effective, high quality collagen supplement. But any Google or Amazon search quickly reveals the multitude of collagen products on the market. So which one is best?
To properly address this question, it's important to understand that collagen is primarily sourced from one of four animals:
- Cow (bovine)
- Pig (porcine)
And can be found in one of three delivery forms:
Chicken and cow (bovine) collagen are the most widespread, as they are the cheapest for manufacturers to purchase. However, as with everything, with a cheap price comes a cheap product. Typically sourced from China, these collagens are most often found as tablets, as this is an effective way to bypass the poor mixability in water these collagens have due to their generally high level of impurities and contaminants. Furthermore, there are legitimate safety issues regarding mad-cow disease and the use of cow (bovine) collagen. Given this, if purchasing bovine collagen, it is important to look for one that is either clinically backed such as VERISOL, or one sourced from Brazil from non-GMO, grass-fed cattle.
Pig (porcine) collagen can be of a high quality, however it too has questions regarding its safety given the increased likelihood of bacteria transfer between pigs and humans.
Liquid collagen supplements typically contain any number of sources, almost always touting the quick absorption of their liquid collagen drink. However, consumers should take note that liquid collagen is simply a powdered collagen that the manufacturer mixed with water, and nothing more. The difference between liquid and powder? With liquid, the consumer must pay for the water and labor to pre-mix the product, and if a liquid collagen is purchased near the end of its expiration date, there is a good chance a large portion of it has degraded.
So as more issues come to light with the use of these collagen sources, learned consumers are turning to a new source.
As one of the only sustainable sources, and with studies showing increased absorption and bioavailability due to the smaller particle size of fish collagen peptides, it is no wonder that more consumers are switching to fish collagen for their anti-aging needs.
The only reported negative regarding fish collagen stems from the fact that it can be sourced from either fish skin or fish scales, as some consumers have noted that the fish skin source results in a product that has a fishy odor and taste. Fortunately, fish collagen from fish scales does not contain the compounds responsible for this off putting odor and taste.
So with that in mind, we would like to introduce VEDApure™ Anti-Aging Beauty Collagen. Formulated, sourced, and manufactured with only the highest quality fish collagen peptides sourced from fish scales, VEDApure™ is groundbreaking in its quality, simplicity, and effectiveness.
As a new entrant to the collagen market, and with more high quality fish collagen peptides per serving and per bottle than any other collagen on the market, VEDApure™ has been winning consumer praise for its ease of mixability and lack of odor and taste, all of which are honest markers of purity and quality, and for its high level of effectiveness in renewing, restoring, and rejuvenating skin, hair, nails, bones, and joints back to a youthful state.